EA requires another strategy. They place all the cards on the desk early. Madden 20 does not launch until July 31, but on May 24, we learned about every feature and important wrinkle coming for this year's match. The only thing left are details about Madden Mobile, which madden 20 coins is a separate product, and whatever finds its way.

That be hands-on opinions and a bunch of video files that are off-screen from lovers which make its way. Fundamentally, we all know about all of the major things, but I can't escape the"is-that-it" feeling. Over 35 years of sports video game consumption has me spoiled, but the Madden approach scares me.

On the one hand, the transparency is refreshing, but on a different, you have to wonder if this is the perfect way to tell a story. Marketing and hyping an upcoming video game is all about storytelling. The object must be to simply take the followers of the streams or blogs through the game on a journey.

The publisher should reveal all by the story's end --except for what can only be gotten with hands on gameplay--but at its own pace. I am not a proponent of leaving bits outside or waiting until the release date to reveal everything new this year, but unveiling the goodies all of the way up to a week before launching is most likely ideal.

We're a ways from this with Madden 20, and I am not feeling wowed about what's been revealed. I also like the fact that EA has dedicated some resources to boost its franchise style. Elegance and the addition of run-pass-options will also be welcomed. It also seems as though are a few basic gameplay improvements .

All of that is fine, but none of it's me feeling as if something might be delivered by this version of the game for the series. I two months before the launch of the game, and there are no other critical announcements about attributes or gameplay coming down the pike.

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